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Tuesday, 28 April 2015

My Social Profiling

Some of you won’t believe what is happening to me these days...

Am I just going crazy? Or is it some real business…

I am constantly reading stuff that’s compelling ( want to read that stuff no matter what!)

Tip 1004: Inbound Marketing where customers search for the content or product or service ;)

I am trying to explain my position to people and it seems all the more weird. Sometimes it’s spooky!
People are throwing content @ you from all sides and you want to get drenched in the rain. They are transforming you.

And they are true and genuine people! “Real people make real connections” You can talk to them through guest comments, add them across social platforms and say Hi ;) You will find some morons who will try and bug only the top influential people :p

These are like minded communities who help you to connect with them. They engage you, talk to you and never leave you alone. You have to do nothing except for the true karma!

Everything that I read, I try to connect and that’s the trick. Where can you apply them in your real life? Any quote that comes in your mind?

“Honesty is the best policy”

I nailed it for my audience :) It is best to be honest/authentic while writing… you will make a better connect… you can write freely… it’s easy… it works!

Now try it yourself… lol

“Spirit Science” I know many of you have started to like or share their posts. What If I tell you I met a glowing soul few months back in my cousin’s marriage and I felt an instant connection J. Few days later on Facebook I saw her sharing the similar content over and over again. In fact, I remember I left a comment somewhere “I just can’t keep liking your posts!” And she very politely said “This is what she likes”.

You have any idea what social profiling is?  You can define and predict characteristics of a person by the kind of content you like, share or engage with on social media platforms. If a girl likes a bag it’s ok but what if a guy has a penchant for cosmetics? People are lazy… People are smart… sports people… intellectual type… sleepy… fitness freaks… belligerent… emotional… sexy!

My top 10 interests (… what data suggests[gs1] ) :P

1.       Philanthropy
2.       Philosopher/Thought Leadership
3.       Consumer behaviour
4.       Management
5.       Blogging
6.       Engagement
7.       Social media
8.       Influence propagation
9.       Viral marketing
10.   Innovation diffusion

I was looking for a blog which could connect all dots and as I said these people are excellent, they gave me a masterpiece (… let me remind you it takes a whole lot of money, focussed targeting and effort to make your content reach where it is intended to). Read…
Social Profiling Will Impact Society, Business, and You.
We should expect that social profiling technologies and techniques will impact us in at least three ways:
1) Digital ‘influence’ scores will emerge in the public real world –like it not. The social dynamics of determining who a dominant member of society could change. The largest male, the richest female, may now rival that of the most ‘influential’ person in the room –and everyone will know it quickly. As a result, a new pecking order in business could emerge that breaks corporate hierarchy, wealth, or attractiveness.
2) Marketers will use this to prioritize and reward influencers. Brands have been attracted to influencers for decades, and now they’ve new tools to segment. Hotels like the Palms are already prioritizing guests with high Klout scores to receive special treatment, this will now cascade to hospitality, retail, and more. Expect those with higher scores to be offered special treatment (here’s a breakdown of how it will happen), whether they take the offers or not.
3) New business models will emerge to offer ‘digital grooming”. Like personal grooming in the bathroom, we’ll now have to prepare for our own digital grooming as we venture into the real world. Expect a new form of digital consultant to emerge that will help professionals manage, prune, and improve their digital self, much how image consultants assist those who want to appear their best.

  • Digital Influence Score moved from 10 to 50+ (…exceptional spike in Klout score which has raised eyebrows)
  • Brands like Forbes top influential bloggers are my followers… lol ;) and I am in connect with Branding start-ups like @Brandanew
  • New business models are grooming me to become a leader for the future.

 Your views… I am waiting… comments are the best appreciation a blogger can expect from the audience.
(I hate to moderate comments L so that discussions remain relevant!)